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ITEM 1A. RISK FACTORS
You should carefully consider the risks described below in addition to the other information set forth in this Annual Report on Form 10-K, including the Managements Discussion and Analysis of Financial Conditions and Results of Operations section and the consolidated financial statements and related notes. If any of the risks and uncertainties described below actually occur or continue to occur, our business, financial condition and results of operations, and the trading price of our common stock could be materially and adversely affected. The risks and uncertainties described below are those that we have identified as material but are not the only risks and uncertainties we face. Our business is also subject to general risks and uncertainties that affect many other companies, including, but not limited to, overall economic and industry conditions. Additional risks not currently known to us or that we presently deem immaterial may arise or become material and may negatively impact our business, reputation, financial condition, results of operations or the trading price of our common stock.
Risks Related to the Nature of our Business and the Restaurant Industry
Food safety and food-borne illness concerns may have an adverse effect on our business by decreasing sales and increasing costs.
Food safety is our top priority, and we dedicate significant resources to ensuring that our guests enjoy safe, high-quality food products. However, even with strong preventative controls and interventions, food safety risks cannot be completely eliminated in every restaurant. Incidents of food-borne illnesses continue to occur in the restaurant industry and may result from the failure of restaurant employees or suppliers to follow our food safety policies and procedures, or from employees or guests entering our restaurant while ill and contaminating ingredients or surfaces. Although we monitor and audit compliance with our program, we cannot guarantee that each and every food item is safely and properly maintained from the start of the supply chain through guest consumption. Any report, legitimate or rumored, of food-borne illness such as E. coli, hepatitis A, norovirus or salmonella, or other food safety issues, such as food tampering or contamination, at one of our restaurants could adversely affect our reputation and have a negative impact on our sales. In addition, instances of food-borne illness or food safety issues that occur solely at competitors restaurants could result in negative publicity about the restaurant industry and adversely impact our sales. Social media has dramatically increased the speed with which negative publicity, including actual or perceived food safety incidents, is disseminated before there is any meaningful opportunity to investigate, respond to and address an issue. The occurrence of food-borne illnesses or food safety issues could also adversely affect the price and availability of affected ingredients, resulting in higher costs and lower margins.
We may be more susceptible than our competitors to significant negative consequences from food safety incidents due to several at a highly publicized food safety incidents involving E. coli, C. perfringens bacteria and norovirus that were connected to a number of our restaurants between 2015 to 2018. These incidents and the related negative publicity had a significant negative impact on our sales and profitability for those years. Because of consumer perceptions of our restaurants in the wake of these incidents, any future food safety incidents associated with our restaurantseven incidents that would be considered minor at our competitorsmay have a more significant negative impact on our sales and our ability to retain guests. In addition, we may be at a higher risk for food safer risk for food safety incidents than some competitors due to our greater use of fresh, unprocessed produce, handling of raw chicken in our restaurants, our reliance on employees cooking with traditional methods raand ther than automation, and our avoidance of lack of added preservatives and frozen ingredients in our menu items. The risk of illnesses associated with our food also may increase due to our delivery or catering businesses, in which our food is transported, stored and/or served in conditions that are not under our control. All of these factors could have an adverse impact on our ability to attract and retain guests, which could in turn have a material adverse effect on our growth and profitability.
Our digital business, which accounted for a significant portion of our 20223 total revenue, is subject to risks.
In 20223, 397.4% of our food and beverage revenue was derived from digital orders, which includes third-party delivery and customer pickup in-restaurant and through our Chipotlanes. Approximately 198% of our 20223 food and beverage revenue consisted of delivery orders for which we are reliant on third-party delivery companies. Depending on which ordering platform a guest uses our platform or the platform of a third-party delivery service the delivery fee we collect from the guest may be less than the actual delivery cost, which has a negative impact on our profitability. In 2022, we addition, several jurisdictions (e.g., California, New York City and Seattle) have implemented seminimum wages for deliveral meny drivers, and other jurisdictions are considering similar wage regulations, which could increase delivery fees and decrease our digital sales. In 2023, we implemented menu price increases to partially offset the increases in deliveryingredients, labor and other costs; however, our higher menu prices may cause some guests to shift their purchases to other restaurants offered on the platform. If the third-party delivery companies we utilize increase their fees or give greater priority or promotions on their platforms to other restaurants, our delivery business and our sales may be negatively impacted. These delivery companies maintain control over data regarding our guests who use their platform and over the guest experience. We use our mobile app to drive convenience and increase brand engagement with our guests. If a third-party delivery driver fails to make timely deliveries or fails to deliver the complete order, our guests may attribute the bad customer experience to Chipotle and coulour reputation and stop ordering from usales could be negatively impacted. The ordering and payment platforms used by these third parties, our mobile app or our online ordering site hasve been and could again be interrupted by technological failures, user errors, cyber-attacks or other factors, which could adversely impact sales through these channels and negatively impact our overall sales and reputation. If the third-party delivery companies we utilize increase their fees or give greater priority or promotions on their platforms to other restaurants, our delivery business and our sales may be negatively impacted. Tn addition, the delivery business has been consolidating and may continue to consolidate, which may give third-party delivery companies more leverage in negotiating the terms and pricing of contracts, which in turn could negatively impact our profits from this channel.
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The restaurant industry is highly competitive. If we are not able to compete successfully, our business, financial condition and results of operations would be adversely affected.
The restaurant industry is highly competitive with respect to taste preferences, price, food quality and selection, customer service, brand reputation, digital engagement, advertising and promotional initiatives, and the location, attractiveness and maintenance of restaurants. We also compete with non-traditional market participants, such as convenience storemeals in the form of entres, grocery stores, coffee shopside dishes or meal preparation kits from the deli or prepared foods sections of grocery stores, meal kit delivery services, and ghost or dark kitchens, where meals are prepared at separate takeaway premises rather than a restaurant. Competition from food delivery services, which promote a wide variety of restaurant options on their sites, also has increased in recent years, particularly during the COVID-19 pandemic. IncIncreased competition could have an adverse effect on our sales, profitability and development plans. If consumerguest or dietary preferences change, if our marketing efforts are unsuccessful, or if our restaurants are unable to compete successfully with other restaurant outlets, our business could be adversely affected.
We continue to believe that our commitment to higher-quality and responsibly sourced ingredients resonates with guests and gives us a competitive advantage; however, many of our competitors also make claims related to the quality of their ingredients and lack of artificial flavors, colors and preservatives. The increasing use of these claims by competitors, regardless of the accuracy of such claims, may lessen our differentiation and make it more difficult for us to compete. If we are unable to continue to maintain our distinctiveness and compete effectively, our business, financial condition and results of operations could be adversely affected.
If we do not continue to persuade consumerguests of the benefits of paying higher prices for our higher-quality food, our sales and results of operations could be hurt.
Our success depends in large part on our ability to persuade consumerguests that food made with ingredients that were raised or grown according to our Food Wwith Integrity principles isare worth paying a higher price relative to prices of some of our competitors, particularly quick-service restaurants. Under our Food Wwith Integrity principles, for example, animals must be responsibly raised, and the milk in our sour cream, cheese and queso must come from cows that have not been treated with rBGH, practices which typically are more costly than conventional farming. If we are not able to successfully persuade consumersguests that consuming food made in accordance with our Food Wwith Integrity principles is better for them and the environment, or if consumers areguests do not willing to pay thagree with the overall value prices we chargeoposition of our menu, our sales could be adversely affected, which would negatively impact our results of operations.
Our inability or failure to recognize, respond to and effectively manage the immediacy of social media could have a material adverse impact on our business.
Social media and internet-based communications, including video-sharing, social networking, and gaming and messaging platforms, give users immediate access to a broad audience. These platforms have dramatically increased the speed and scale of dissemination and accessibility of information, including negative publicity related tocomments about our food safequality incidents andor safety, negative guest andor employee experiences and videos depicting inappropriate behavior of employees and guests. Accurate and, inaccurate or misleading information can be widely disseminated before there is any meaningful opportunity to respond or address an issue. As a result of our highly publicizedIt is impossible food safety incidents in 2015 2018, negativer us to fully predict or control social media posts about our business may generate a disbacklash, and the inapproportionriately negative response than would be experienced use of social media by other companies without a similar history. It is impossible for us to fully predict or control social media backlash, which cur guests or employees could harm our business, prospects, financial condition, and results of operations, regardless of the informations accuracy.
Use of social media is an important element of our marketing efforts. New sSocial media and internet-based communication platforms are developevolving rapidly, and we need to continuously innovate and evolve our marketing strategies to maintain our brand relevance and broad appeal to guests. We also continue to invest in other digital marketing initiatives to reach our guests and build their awareness of, engagement with, and loyalty to us, including our Chipotle Rewards loyalty program. These initiatives may not be successful, resulting in expenses incurred without the benefit of higher revenues, increased customer engagement or brand recognition. Other risks associated with our use of social media and internet-based communication platforms include association with influencers or online celebrities who become embroiled in controversy, platforms and business partners who experience challenges, improper disclosure of proprietary information, negative comments about us, exposure of personally identifiable information, fraud, hoaxes or malicious dissemination of false information. The inappropriate uUse of social media by our employees, guests or employeand associates could lead to litigation or result in negative publicity that could damage our reputation.
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Risks Related to Human Capital
If we are not able to hire, develop and retain qualified restaurant employees and/or appropriately plan our workforce, our growth plan and profitability could be adversely affected.
We rely on our
Our aggressive pace of opening new restaurant-level employees to consistents can make it increasingly provide high-quality fooddifficult to recruit and positive experhire sufficiences to our guests. In addition,t numbers of qualified employees to manage and work in our abilityrestaurants, to continue to open new restaurants depends on us atmaintain an effective system of internal controls for a dispersed workforce and to tracting, hiring, developing and retainingin employees to deliver a consistently high-quality employees toproduct and customer experience, which could manage and work in ourterially harm our business and restaurantults of operations. Maintaining appropriate staffing in our restaurants requires precise workforce planning, which planning has become more complex due to predictive scheduling laws (also called fair workweek or secure scheduling) and just cause termination legislation in certain geographic areas where we operate, and the so-called great resignation trend. The market for qualified talent continues to be competitive and we must ensure that we continue to offer competitive wages, benefits and workplace conditions to retain qualified employees. We have experienced and may continue to experience challenges in hiring and retaining restaurant employees and in maintaining full restaurant staffing in various locations, which has resulted in longer wait times for guest orders, temporary closures of the digital make line and decreased employee sand guest satisfaction. In one instance, we permanently closed a restaurant due to lack of necessary staff after a prolonged recruiting effort. A shortage of qualified candidates who meet all llegal work authorization requirements, failure to hire an, train and retain new restaurant employees in a timely manner or higher than expected turnover levels could affect our ability to open new restaurants, grow sales at existing restaurants or meet our labor cost objectives. In addition, failure to adequately monitor and proactively respond to employee dissatisfaction could lead to poor guest satisfaction, higher turnover, litigation and unionization efforts, which could negatively impact our ability to meet our growth targets. We have experienced labor union efforts to organize groups of our employees from time to time and, if successful, those organizational efforts may decrease our operational flexibility and disrupt our normal operations, which could adversely affect our business.
If we fail to comply with applicable federal, state and local employment and labor laws and regulations, it could have a material, adverse impact on our business.
Various federal, state and local employment and labor laws and regulations govern our relationships with our employees, and similar laws and regulations apply to our operations outside of the U.S. These laws and regulations relate to matters such as employment discrimination, wage and hour laws, requirements to provide and document meal and rest periods or other benefits, family leave mandates, requirements regarding working conditions and accommodations to certain employees, citizenship or work authorization and related requirements, insurance and workers compensation rules, healthcare laws and anti-discrimination and anti-harassment laws. We incur substantial costs to comply with these laws and regulations and non-compliance could expose us to significant liabilities. For example, a number ofwe have had lawsuits previously have been filed against us alleging violations of federal and state laws regarding employee wages and payment of overtime, meal and rest breaks, employee classification, employee record-keeping and related practices with respect to our employees. We incur legal costs to defend these types cases, and we could incur losses from these and similar cases, and the amount of such losses or costs could be material.
In addition, several jurisdictions, including (e.g. New York City, Philadelphia, Chicago, Seattle, Oregon, San Francisco, San Jose and Berkeleyetc.) have implemented fair workweek or secure scheduling legislation, which impose complex requirements related to scheduling for certain restaurant and retail employees, and additional jurisdictions are considering similar legislation. Several jurisdictions also have implemented sick pay and paid time off legislation, which requires employers to provide paid time off to employees, and just cause termination legislation, which restricts companies ability to terminate employees or reduce employees hours unless they can prove just cause or a bona fide economic reason for the termination or reduction in hours. All of these regulations impose additional obligations on us and our failure to comply with any of these regulations could subject us to penalties and other legal liabilities, which could adversely affect our businesability to attract and retain employees and our results of operations, and potentially cause us to close or reduce operating hours of some restaurants in these jurisdictions. For example, we previously reported the settlement of a complaint alleging that we violated New York Citys Fair Workweek law and Earned Safe and Sick Time Act. W, and we also have been and are undergoing several audits of our compliance with employment law requirements in other cities, which could result in additional liabilities. Our liability exposure for these employment laws and regulations may be higher than our restaurant peers because we are one of the largest restaurant companies that owns and operates all our restaurants, while most of our restaurant peers franchise some or a significant portion of their operations.
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Increases in the cost of labor c, including mandated minimum wage increases, could adversely impact our business and profitability.
Our businessprofitability has been and could continue to be adversely impacted by increases in labor costs cause, including wages and by factors such as enefits, which are some of our most significant costs, including increases triggered by federal, state and local laws governing matters such as minimum wages, meal and rest breaks and changes to eligibility for overtime pay; regulations regarding scheduling and benefits; increased health care and workers compensation insurance costs; and higher wages and costs of other benefit costs necessary to attract, hire and retain high-quality employees with the right skill sets in a highly competitive job market; and increased wages, benefits and costs related to the COVID-19 pandemic. In addition, state and local laws such as the recently passed California AB 257 (the FAST Act) s may require wage increases and standards on working hours and working condition standardother factors that would restrict our flexibility to respond to market conditions and increase our costs without corresponding benefits. Although the FAST Act is stayed pending aBeginning in April 2024, new California legislation requires national referendum in 2024, it is possible that ultimately it will be enforced, and that ostaurant chains, including Chipotle, to pay a minimum $20 per hour wage to restaurant workers in California, which minimum wage may be increased annually by a state-appointed council. Other state, county and city jurisdictions will passare considering similar lawregulations. Our ability to offset higher labor costs by increasing menu prices depends on the willingness of our guests to pay the higher prices and the perceived value of our meals relative to competitors. If competitive or inflationary pressures or other factors prevent us from offsetting higher labor costs by increased menu prices, our profitability may decline.
Risks RelatedA failure to IT Systems, Cybersecurity recruit, develop and Data Privacy
Breacheretain effective leaders or other unauthorized access, theft, modification or destruction of guest and/or employee pe loss or shortage of personal, confidential or other material information that is storenel with key capacities and skills could inmpact our systems or by third strategic growth plans and jeoparties ondize our behalf could adversely affecability to meet our business.
We could performance experience a cybersecurctations and growth targets.
Our ability or privacy incident, which generally refers to any intento continue to grow our business depends substantially on the contributional attack or an unintentional event that results in unauthorized access tos and abilities of our executive leadership team and other key management personal information or systemnel. Changes in senior management could expose us to disrupt operations, corrupt data orsignificant changes in steal confidenrategic direction and initial information or tives. A failure to maintellectual ain approperty,riate or a ransomware attack, which is a type of malicious software that infects a computer and reganizational capacity and capability to support our stricts users access to it until a ransom is paid. Any suategic initiatives or to build adequate bench incident that compromises the instrength with key skillsets required format seamless succession of our guests or employees or disruptsleadership, could jeopardize our ability to meet our business operperformance expectations could result in widespread negaand growth targets. If we are unable to attract, develop, retain and incentive publize sufficity, damage to our reputation, a loss of guests, disruption ofently experienced and capable management personnel, our business and legal liabilities. If any of our criticalfinancial results may suppliers is the target of a cffer.
Risks Related to Cybersecurity or ransomware attack, we could experience a sign, Data Privacy and IT Systems
Breaches or other unauthorized access, theft, modificant disruption or destruction in our supply chain and possibly shortages of key ingredif guest and/or employee personal, confidents. In ial or othe past year, a ransomware attack on one ofr material information that is stored in our key vendors required us to reperform manual processes, which resulted in delays and reduced efficiencies. systems or by third parties on our behalf could adversely affect our business.
As our reliance on technology has grown, the scope and severity of risks posed to our systems from cyber threats has increased. In addiMany of our information, as more business activities have shif technology systems (whether cloud-based or hosted online and more people are working remotelyin proprietary servers), including those used for our point-of-sale, we have experiencedb and mobile platforms, online an increase in cybersecurity threatd mobile payment systems, delivery services and attempts to breach our security networks. The techniques and sophisticrewards programs and administrative functions, contain personal, financial or other information usthat is entrusted to conduct cyber-attackus by our guests, business partners and breaches ofemployees. Many of our information technology systems, as well as the s also contain confidential information about ources and targets of these attacks, change frequ business, such as business strategies, development initiatives and designs, and confidently and are often not recognized until attacks are launched orial information about third parties, such as suppliers. Similar to many other restaurant companies, we have been in place for a the past experiod of time. Weenced, and we expect to continuously monitor and develop our information technology networkse to experience, cyber-attacks, including phishing, and infrastructureother attempts to prevent, detect, address and mitigate the risk of breach, or gain unauthorized access, misuse, malware to, our systems and other events that coulddatabases. To date, these attacks have not haved a securitymaterial impact; however, ther on our operations, but we can be nonot provide assurance that these measures will be effy will not have an impact in the future.
Our third-party providers and business partners information technology systems and databases are likewise subjective.
to such risks. The majoritnumber and frequency of our restaurant sales are made by credit or debit cards, these attempts varies from year to year but could be exacerbated to some extent by and we also maintain increase in our digital opersonal informaations. In addition regarding our, we provide some guest and employees and guests data, and s well as confidential information aboutimportant to our guests and suppliers. We segmenbusiness, to third parties to conduct our card data environmentbusiness. Individuals performing work for us and emplothese third parties also may a cyber security protecticcess some of this data, including on program that is based on proveersonally owned digital devices. To the extent we, a third party or such an industry frameworks, including cyber securityividual were to experience a breach of our or their information techniques, tactics and procedures such as the deology systems that results in the unauthorized access, theft, use, destruction or other compromises of customers or employment of a robust set of security controlees data or confidential information of Chipotle stored in or transmitted through such systems, including through cyber-attacks or other external or internal methods, continuous monitoringit could result in a material loss of revenues from the potential adverse impact to our reputation and detection programs, network protectionbrand, a decrease in our ability to retain customers or attract new ones, vendor selecthe imposition criteria, secure software developof potentially significant costs (including loss of data or payment programsfor recovery of data) and ongoing employee training, awarenesliabilities, loss of business, loss of business partners and licensees and incident response preparednthe disruption to our supply chain, business and plans. Unauthorized access. In addi, theft, use, destruction, we continuous or other compromises are becoming increasingly scan oophisticated and may occur environment for any through a variety of methods, including attacks using malicious code, vulnerabilities, perform penetration testing, engage third parties to assess effectiveness of in software, hardware or other infrastructure (including systems used by our supply chain), system misconfigurations, phishing or social engineering. The rapid evolution and increased adoption of artificial intelligence technologies may intensify our cybersecurity measures and collaborate with memberrisks. Our logging capabilities, or the logging capabilities of the cybeird parties, are not always complete or security community. However,ufficiently granular, affecting our ability to fully understand there are no assurances scope of security breaches.
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that such programs will be effective
Such security breaches also could result in detecting or preventing cy a violation of applicable U.S. and international privacy, cybersecurity and other laws or trigger data breaches.
From tim notification laws, including new disclosure rules promulgated by the SEC, and subject us to private to time we have been,hird party or securities litigation and governmental investigations and likely willproceedings, any of which continueuld result in our exposure to be, the target of cybermaterial civil or criminal liability.
We may be required to make significant capital investments and other seexpenditures to investigate security threats. For example, some of our guests have experienced accounincidents, remedy cybersecurity problems, recuperate lost data, prevent future compromises and adapt systems and practices to react takeover fraud, in which gueo the changing threat environment. These include costs use the same log in credentials on multiple websitassociated with notifying affected individuals and other agencies, additional security technologies, training and personnel, retention of experts and providing credit monitoring services and,for individuals when a third party fraudulentose data has been breached. These costs could be material and could adversely obtaiimpact our results of operations those cin the period in which they are incurredentials from one website, they can gain unauthorized a, including by causing us to delay the pursuit of other important business strategies and initiatives, and may not meaningfully limit the success to the guests accounts of future attempts to breach our information our website and charge food orders to the credit card linked totechnology systems.
Media or other reports of existing or perceived security vulnerabilities in our systems or their account (without accose of our third-party businessing credit card data). We may become subject to legal proceedings or governmental inve partners or service providers can also adversely impact our brand and reputation and materially impact our business. Additionally, the techniques and sophistigcations for purportedly fraudulent transactions arising out used to conduct cyber-attacks and compromise information technology systems, as well as the sources and targets of these actual or alleged theft of data or if guestttacks, change frequently and are often not recognized until such attacks are launched or employeehave been in place formation is obtained by unauthorized persons or u a period of time. The rapid evolution and increased inappropriaadoption of artificial intely. Any such claim or proceeding, or any adverse publiciligence technologies amplifies these concerns. We continue to make significant investments in technology, third-party resulting from suchservices and personnel to develop an evd implement, may have a material adverse effect on our systems and processes that are designed to anticipate cyber-attacks and to prevent or minimize breaches of our information technology systems or data loss, business and we may incur significant remediation costs.
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t these security measures cannot provide assurance that we will be successful in preventing such breaches or data loss.
We may incur increased costs to comply with privacy and data protection laws and, if we fail to comply, we could be subject to government enforcement actions, private litigation and adverse publicity.
Complex local, state, federal and international laws and regulations apply to the collection, use, retention, protection, disclosure, transfer and other processing of personal data. These privacy and data protection laws and regulations are quickly evolving, with new or modified laws and regulations proposed and implemented frequently and existing laws and regulations subject to new or different interpretations and enforcement. For example, the European Unions General Data Protection Regulation (GDPR) requires companies to meet certain requirements regarding the handling of personal data, including its use, protection and transfer and the ability of persons whose data is stored to correct or delete such data about themselves, and failure to meet the GDPR requirements could result in penalties of up to 4% of annual worldwide revenue. Additionally, the California Consumer Privacy Act of 2018 (CCPA) provides a private right of action for data breaches and requires companies that process the personal information of California residents to make new disclosures to consumers about their data collection, use and sharing practices, allow consumers to opt out of certain data sharing with third parties and to request deletion of personal information (subject to certain exceptions). Virginia, Colorado, Connecticut and Utah have enactOther states passed similar data privacy legislation that will taketook effect in 2023, and several other states and countries arpassed or are considering expanding or passing privcomprehensive privacy laws in the near term. If we fail, or are perceived to have failed, to properly respond to security breaches of our or a third partys information technology systems or fail to properly respond to or honor consumer requests under any of the foregoing privacy laws, we could experience reputational damage, adverse publicity, loss of consumer confidence, reduced sales and profits, complications in executing our growth initiatives and regulatory and legal risk, including regulatory fines and penalties, and in some cases civil liabilities where individuals have been provided with a private right of action.
Compliance with the current and future privacy and data protection laws can be costly and time-consuming and there is no assurance that our compliance efforts will be successful in preventing breaches or data loss. Our failure to comply with applicable laws and regulations or other obligations to which we may be subject relating to personal datainformation, or to protect personal datainformation from unauthorized access, use or other processing, could result in enforcement actions and regulatory investigations against us, claims for damages by customers and other affected individuals, fines or damage to our brand reputation, any of which could have a material adverse effect on our operations, financial performance and business.
The regulatory environment related to privacy and data security is changing at an ever-increasing pace, with new and , increasingly rigorous r, and often unclear requirements applicable to our business. In addition, the issues regulated by privacy laws (such as advertising and marketing, children, biometric, employee, ansurveillance, artificial intelligence, and health related information) have expanded, as have the number of city, state, federal and international governmental bodies and agencies that have recently passed or are currently considering privacy legislation or regulatory rulemaking. Where not limited by preemption and where there are perceived shortcomings in federal laws, many states have passed or are considering adopting stricter versions of federal privacy laws (e.g., state level statutes similar to the Telephone Consumer Protection Act of 1991 (TCPA), the Health Insurance Portability and Accountability Act, and the Childrens Online Privacy Protection Act of 1998 (COPPA))). Private service providers also have implemented mandatory privacy requirements impacting businesses, like Chipotle, that wish to utilize services available on their platforms.
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In addition, Taken togethera number of recent lawsuits have pled creative claims under privacy legislation such as the Video Privacy Protection Act, Electronic Communications Privacy Act (including the WireTap Act and Stored Communications Act), Computer Fraud and Abuse Act, and similar state laws alleging wiretapping, eavesdropping, tape recording and invasion of privacy through the use of marketing pixels, analytics software, session replay technology, voice recording, and live chat functionality. Defending against such claims can be costly and strain internal resources.
Taken together, Chipotle faces rapidly increasing compliance costs in order to modify its operations and business practices to comply with applicable laws, regulations and other requirements.
We rely heavily on information technology systems and failures or interruptions in our IT systems could harm our ability to effectively operate our business and/or result in the loss of guests or employees.
We rely heavily on information technology systems, including the point-of-sale and payment processing system in our restaurants, technologies supporting our digital and delivery business, technologies that trace ingredients back to suppliers and growers and manage our supply chain, our rewards program, technologies that facilitate marketing initiatives, employee engagement and payroll processing, and various other processes and transactions. Our ability to effectively manage our business and coordinate the procurement, production, distribution, safety and sale of our products depends significantly on the availability, reliability and security of these systems. Many of these critical systems are provided and managed by third parties, and we are reliant on these third-party providers to implement protective measures that ensure the security and availability of their systems. Although we have operational safeguards in place, these safeguards may not be effective in preventing the failure of these third-party systems or platforms to operate effectively and be available. Failures may be caused by various factors, including power outages, catastrophic events, physical theft, computer and network failures, inadequate or ineffective redundancy, problems with transitioning to upgraded or replacement systems or platforms, flaws in third-party software or services, errors or improper use by our employees or the third-party service providers. If any of our critical IT systems were to become unreliable, unavailable, compromised or otherwise fail, and we were unable to recover in a timely manner, we could experience an interruption in our operations that could have a material adverse impact on our profitability.
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Our inabilRity or failure to execute a comprehensive business continuity plan at our restaurant support centers following a disaster or force majeure event could have a material adverse impact on our business.
Many of our corporate systems and processks Related to Supply Chain
Increases and corporate support for our restaurant operations are centralized at one location.We have disaster recovery procedures and business continuity plans in place to address crisis-level events, including hurricanes and other natural disasters, and back up and off-site locations for recovery of electronic in the costs of ingredients and other forms of data and information, and the COVID-19 pandemic provided a limited test of our ability to manage our business remotely. Howevermaterials, if we are unable to fully implement our disaster recovery plans, we may experience delays in recovery of data, inability to perform vital corporate functions, tardiness in required reporting and compliance, failures to adequately support field operations and other breakdownsncluding increases caused by in normal communicflation and operating procedures that could have a material adverse effect on our financia, global condition, results of operation and exposure to administrativeflicts and other legal claims. In addition, these threats are constantly evolving, which increasesclimate risks, or the difficulty of accurately and timely predicting, planning for andfailure to protecting against the threat. As a result, our disaster recovery procedures and business continuity plans security may not adequately address all threats we face or protect us from loss.
Risks Related to Supply Chain
Increases in the costs of ingredicure sufficient and other materials, including increases caused by inflation, global conflicts, the COVID-19 pandemic and climate risks,gredients could adversely affect our results of operations.
Supply chain risk could increase our costs and limit the availabilityresult in a shortage of ingredients and supplies that are critical to our restaurant operations. The markets for some of our ingredients, such as beef, avocado and other produce, are particularly volatile due to factors beyond our control such as limited sources, seasonal shifts, climate conditions, reinclement weather, natural disasters, recent inflationary trends, military and geopolitical conflicts and industry demand, including as a result of animal disease outbreaks, international commodity markets, food safety concerns, product recalls and government regulation. In addition, for certain of our ingredients and other materials, we have a limited number of suppliers and distributors. We remain in regular contact with our majorkey suppliers and to date we have not experienced significant dprolonged disruptions in our supply chain; however, in 2022 costflationary pressures for certain supplies and ingredients, such as avocados, packaging, dairy, tortillas, beef and chicken increased materially and rapidly, and inflationary pressures cou could continue and/or spread to more categories as is inflation increases continue across the global supply chain. Our efforts to mitigate future price risk through forward contracts, strong partnerships with key suppliers, carefudirectly managing key raw material plannirocurement, diversifying aour supply base and other activities may not fully insulate us from increases in commodity costs, which could have an adverse impact on our profitability.
We also could be adversely impacted by price increases specific to meats raised in accordance with our Responsibly Raised animal welfare criteria, and ingredients grown in accordance with our Food Wwith Integrity specifications, the markets for which are generally smaller and more concentrated than the markets for conventionally raised or grown ingredients. Any increase in the prices of the ingredients most critical to our menu, such as chicken, beef, dairy (for cheese, sour cream and queso), avocados, beans, rice, tomatoes and pork, would have a particularly adverse effect on our operating results. If the cost of one or more ingredients significantly increases, we may choose to temporarily suspend serving menu items that use those ingredients, such as guacamole or one of our proteins, rather than pay the increased cost. Any such changes to our available menu may negatively impact our restaurant traffic and could adversely impact our sales and brand.
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Shortages or interruptions in the supply of ingredients could adversely affect our operating results.
Our business is dependent on frequent and consistent deliveries of ingredients that comply with our Food Wwith Integrity specifications, such as dairy (for cheese, sour cream and queso). We may experience shortages, delays or interruptions in the supply of ingredients and other supplies to our restaurants due to inclement weather, natural disasters, labor issues or other operational disruptions at our suppliers, distributors or transportation providers, or other conditions beyond our control. In addition, we have a single or a limited number of suppliers for some of our ingredients, including salt, certain cuts of beef, tomatoes, tortillas aOngoing global conflicts have disrupted and adobo. Although we believe we have potecould contial alternative suppliers and sufficient reserves of ingredients, shortages or interrnue to disruptions in our supply of some shippingredients could adversely affect our financial routes, which could results.
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Legal and Regulatory R isks
A violation of Chipotln shortages Deferred Prosecution Agreement could have an adverse effect on our business and reputation.
In April 2020, Chipotle signed a Deferred Prosecution Agreement (the DPA) to settle an official criminal investigation conducted by the U.S. Attorneys Office for the Central District of California, in conjunction with the U.S. Food and Drug Administrations Officor delays of certain ingredients. In addition, we have a single of Criminal Investigations (collectively, the DOJ), into food safety matters that occurrr a limited in our restaurants dating back to January 1, 2013. Pursuant to the DPA, the DOJ filed a two-count Class A Misdemeanor Innumber of suppliers formation in the United States District Court for the Central District some of California charging Chipotle with adulterating and causour ing food to be adulterated within the meaning of the Federal Food, Drug and Cosmetic Act while such food was held for sale. Under the DPA, Chipotle paid a fine and is required to mredients, including certaintain a comprehensive compliance program designed oils, tomatoes, to ensure Chipotle complies with all applicable federalrtillas and state food safety laws. If Chipotle is in full compliance with all of its obligations under the DPA at the conclusion of the three-year deferred prosecution term, which ends in April 2023, the DOJ agreed to moadobo. Although we believe we have to dismiss the two-count Information filed against Chipotle.
Chipotle owns and operates over 3,100 restaurantpotential alternative suppliers and we dedicate substantialsufficient resourcerves to our food safety program; however, even with strong preventative controls and interventionof ingredients, food safety risks cannot be completely eliminated in any restaurant. Food safety risks may arise due to possible failures by restaurant employees or suppliers to follow food safety policies and procedures, employees or guests comshortages or interruptions in our supply of ing to the restaurant while ill or contaminated ingredieredients in the food we sell. If Chipotle is found to have breached the terms of the DPA, the DOJ may elcould adversely affect to prosecute, or bring a civil action against us for conduct alleged in the DPAs Statement of Facts, which couldour financial result in additional fines, penalties,s.
Legal and have material adverse impacts on our results of operations and adversely affect our brand and reputation.Regulatory Risks
We could be party to litigation or other legal proceedings that could adversely affect our business, results of operations and reputation.
We have been and likely will continue to be subject to litigation and other legal proceedings that may adversely affect our business. These legal proceedings may involve claims brought by employees, guests, government agencies, suppliers, shareholders or others through private actions, class actions, aadministrative proceedings, regulatory actions or other litigation, including litigation on a class or collective basis on behalf of what can be a large group of potential claimants. These legal proceedings have involved, and in the future may involve, allegations of illegal, unfair or inconsistent employment practices, including those governing wage and hour, employment of minors, discrimination, harassment, wrongful termination, and vacation and family leave laws; food safety issues including food-borne illness, food contamination and adverse health effects from consumption of our food products; data security or privacy breaches; guest discrimination; personal injury in our restaurants; marketing and advertising claims, including claims that our Food Wwith Integrity or other sustainability claims are misleading or inaccurate; infringement of patent, copyright or other intellectual property rights; violation of the federal securities laws or ot; workers compensation; or other concerns. In 2022,We are party to a number of pending lawsuits were filed against us an and governmental audits initiated aalleging violations of federal and state employment laws, including wage and hour claims, and we could be involved in similar or even more significant litigation and legal proceedings in the future. Even if the allegations against us in current or future legal matters are unfounded or we ultimately are held not liable, the costs to defend ourselves may be significant and the litigation may subject us to substantial settlements, fines, penalties or judgments against us and may divert management's attention away from operating our business, all of which could negatively impact our financial condition and results of operations. Litigation also may generate negative publicity, regardless of whether the allegations are valid, or we ultimately are not liable, which could damage our reputation, and adversely impact our sales ands as well as our relationships with our employees and guests.
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We are subject to extensive laws, government regulation, and other legal requirements and our failure to comply with existing or new laws and regulations could adversely affect our operational efficiencies, ability to attract and retain talent and results of operations.
Our business is subject to extensive federal, state, local and international laws and regulations, including those relating to:
preparation, sale and labeling of food, including regulations of the Food and Drug Administration, which oversees the safety of the entire food system, including inspections and mandatory food recalls, menu labeling and nutritional content;
employment practices and working conditions, including minimum wage rates, wage and hour practices, meal and rest breaks, fair workweek/secure scheduling and just cause legislation, employment of minors, discrimination, harassment, classification of employees, paid and family leave, workplace safety, immigration and overtime among others;
data privacy and standards fordata security (including regulations governing the protection of personal information, includadvertising and marketing social security numbers, finan, access by children, biometrics, surveillance, artificial information (including credit card numbers), and telligence, health-related information, including state laws and financial information), such as CPRAalifornia Privacy Rights Act and CCPA in California as well as newnd privacy-related legislation in Virginia, Colorado, Connecticut, Utah and a a growing number of other states, privacy laws aimed at protecting children, such as TCPA and COPPA, and and international laws such as GDPR in the European Union and PIPEDA in Canada, and payersonal Information Protection and Electronic Document cards Act industry standards and requirements Canada;
health, sanitation, safety and fire standards and the sale of alcoholic beverages;
building and zoning requirements, including state and local licensing and regulation governing the design and operation of facilities and land use;
public accommodations and safety conditions, including the Americans with Disabilities Act and similar state laws that give civil rights protections to individuals with disabilities in the context of employment, public accommodations, online resources and other areas;
environmental matters, such as emissions and air quality,; water consumption,; the discharge, storage, handling, release, and disposal of hazardous or toxic substances, and ; local ordinances restricting the types of packaging we can use in our restaurants; and claims we make about our sustainability practices and achievements; and
public company compliance, disclosure and governance matters, including accounting and tax regulations, SEC and NYSE disclosure requirements.
Compliance with these laws and regulations, and future new laws or changes in these laws or regulations that impose additional requirements, can be costly. Any failure or perceived failure to comply with these laws or regulations could result in, among other things, revocation of required licenses, administrative enforcement actions, fines and civil and criminal liability.
Risks Related to Our Growth and Business Strategy
If we are unable to meet our projections for new restaurant openings, or efficiently maintain the attractiveness of our existing restaurants, our profitability could suffer.
Our growth depends on our ability to open new restaurants at an aggressive rate and operate them profitably. Since 2020, COVID-19 related disruptions in the global supply chain as soon as possible. In the past year, the cost of opening new restaurants haves increased the, due to cost and denstruction labor inflation and increased the availability ofcosts of materials and equipment. Our timeline for completing construction materials and restaurant equipment neededalso has gotten longer, due to landlord reluctance to open and operate our commit to building in light of high interestaurant rates, which can delay the openings of new restauranttight money supply and general economic conditions, and due to backlogs and long wait times for us to obtain required permits and utility hookups. In addition, we incur substantial startup expenses each time we open a new restaurant, and it can take up to 2436 months to ramp up the sales and profitability of a new restaurant, during which time costs may be higher as we train new employees and build up a customer base. If we are unable to build the customer base that we expect or fail to overcome the higher startup expenses associated with new restaurants, our new restaurants may not be as profitable as our existing restaurants. Our ability to open and profitably operate new restaurants also is subject to various risks, such as the identification and availability of desirable locations; the negotiation of acceptable lease terms; the need to obtain all required governmental permits (including zoning approvals and liquor licenses) and comply with other regulatory requirements; the availability of capable contractors and subcontractors; increases in the cost and decreases in the availability of labor and building material; changes in weather, natural disasters, pandemics or other acts of God that could delay construction and adversely affect guest traffic; our ability to hire and train qualified management and restaurant employees; and general economic and business conditions. At each potential location, we compete with other restaurants and retail businesses for desirable development sites, construction contractors, management personnel, hourly employees and other resources. If we are unable to successfully manage these risks, we could face increased costs and lower than anticipated sales and earnings in future periods.
In addition, in an effort to increase same-restaurant sales and improve our operating performance, we continue to improve our existing restaurants through remodels, upgrades and regular upkeep. If the costs associated with remodels, upgrades or regular upkeep are higher than anticipated, restaurants are closed for remodeling for longer periods than planned or remodeled restaurants do not perform as expected, we may not realize our projected desired return on investment, which could have a negative effect on our operating results.
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Our failure to effectively manage and support our growth could have a negative adverse effect on our business and financial results.
As of December 31, 20223, we owned and operated over 3,1400 Chipotle restaurants and we plan to open a significant number of new restaurants in the next several years. Our existing restaurant management systems, back -office technology systems and processes, financial and management controls, information systems and personnel may not be adequate to support our continued growth. To effectively manage a larger number of restaurants, we may need to upgrade and expand our infrastructure and information systems, automate more processes that currently are manual or require manual intervention and hire, train and retrain restaurant employees and corporate support staff, all of which may result in increased costs and at least temporary inefficiencies. We also place a lot of importance on our culture, which we believe has been an important contributor to our success, and as we continue to grow it may be increasingly difficult to maintain our culture. Our failure to sufficiently invest in our infrastructure and information systems and maintain our strong staffing and culture could harm our brand and operating results.
A failure to recruit, developIf we partner with or acquire new businesses and retain effective leathird-party providers or the loss or shortage of personnel with key capacthat do not align with our core values or that do not fulfill their contractual responsibilities and skills could impact our strategiccommitments, our brand reputation and international growth plans and jeopardize ocould suffer.
Our ability to meetglobal growth strategy includes expanding our business performance expectaexisting restaurant footprint and introducing Chipotle in new international jurisdictions and growth targets.
Oin which we currently do not operate. The success of our ability to continue to grow ourstrategy will depend on our identifying and partnering with new business depends substantially on the conpartners, including licensees, joint venture partners, suppliers and distributionsors, and abilities of our executive leadership team anmay include identifying suitable acquisition targets in these new jurisdictions that align with our core values. In 2023, we signed othur first-ever key managdevelopment agreement personnel. Changesto open restaurants in the Middle East in senior management could expose us to significant changes in strategic direction partnership with international franchise retail operator Alshaya Group, which will initially open new Chipotle restaurants in Dubai and Kuwait before expand initiatives. A failing further across the region. Licensees like Alshaya, and future to majointain appropri venture partners would be authorized to operate organizational capacrestaurants under the Chipotle brand, and we believe guests will expect the same quality of food and capability to support our strategicustomer service in these third-party operated restaurants as they receive initiatives or Chipotle-operated restaurants. We provide extensive training to build adequate bench strength with keour business partners and we include specific food quality and safety skillsetstandards and guest service required for seamless succession of leadments in the contracts we sign with our business partnership, could jeopardize our ability to meet our business performance expectations; however, we do not have direct control over the restaurants operated by third-party partners, and the quality and service in those restaurants may be less than the quality and growth targetservice of Chipotle-operated restaurants. If we are unablFailure of our business partners to adhere to attract, develop,our high food quality and operating standards could damage our brand retaiputation and incentivize sufficiently experiencedimpair our international expansion plans. New partnerships and capable/or acquisitions also may divert management s attention from other initiatives and/or day-to-day opersonnel, ations, which could adversely affect our business and financial results may sufferof operations.
The market price of our common stock may be more volatile than the market price of our peers.
We believe the market price of our common stock generally has traded at a higher price-earnings ratio than stocks of most of our peer companies as well as the overall market, which typically has reflected market expectations for higher future operating results. At any given point in time, our price-earnings ratio may trade at more than twice the price-earnings ratio of the SP 500. Also, the trading market for our common stock has been volatile at times, including as a resultbecause of adverse publicity events. As a result, if we fail to meet market expectations for our operating results in the future, any resulting decline in the price of our common stock could be significant.
Risks Related to Environmental, Social and GovernanceSustainability Factors
If w
We are unablesubject to achieve our socialevolving public disclosure requirements and environmental xpectations, including with respect to sustainability goalmatters, our reputation and results of operations that could expose us to numerous risks and could be adversely affected.
In addi our reputation to financial performance, companies increasinglyand results of operations.
We are besubject to evolving judged by their performance on a varietdisclosure obligations promulgated by governmental and regulatory of environmental, social and governance (ESG) frganizations relating to sustainability factors that impactors. Investors, governmental agencies our business. These disclosure obligations are complex and self-regulatory organizations, including the SEC, the NYSE not always consistent, making compliance difficult and the Financial Accounting Stuncertain. In addition, investors, guests andards Board (the FASB), have other stakeholders increasingly are focused on social and environmentaling on sustainability achievementmatters and drelated disclosures,. We have including with resurred and expect to climate change, energy use, packagingontinue to incur increased expenses and management time and waste, human rights, sustainable supply chain practices, animal health and welfare and water use. Our mission is to Cultivate a Better World by servattention to comply with these disclosure obligations and stakeholder expectations. For example, measuring Scope 1, 2 and 3 greenhouse gas emissions relating to our business, developing reduction plans and initiatives, and creating and disclosing achievable reduction goals can be costly, difficult and time consuming and is subject to evolving responsibly sourced, classically-cooked, reporting standards, including Californias Climate Corporate Data Accountability Act, Californias Greenhouse Gases: Climate-Related Financial food with wholesome Risk Bill, the SECs proposed climate-related reportingredie requirements without artifici, and similar proposals by other local and international colors, flavors or preservative. We strive to be a leader inregulatory agencies. We may also communicate certain initiatives and goals regarding sustainability and human capital management related matters, such as diversity, responsible sourcing and sustainable food production and, iocial investments in our SEC filings or in other public disclosures. In November 2021, we announced that we had set science-based targets validated by the Science Based Targets iInitiative to reduce absolute Scope 1, 2 and 3 greenhouse gas emissions 50% by 2030 from a 2019 base year. Execution of our mission, and achievement of theseis goals are is subject to risks and uncertainties, many of which are outside of our control and may prove to be more difficult and costly than we anticipate.
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These risk
In addition, statements and uncerbout our sustaintiability-related initiatives include, but are not limitand goals, and progress toward those goals, may be based to, our ability to execute on our misson standards for measuring progress that are still developing, internal controls and processes that continue to evolve, and assumption and achieves that are subject to change in the future. If we are unable to meet our ESGsustainability-related goals within currently projor evolving stakeholder or industry expected costs and expectations and standards, or if we are perceived timeframes; unfoo have not reseen design, operational and technological difficulties; the outcome of research effortsponded appropriately to the growing concern for sustainability issues, investors, guest and future technology developments;other stakeholders may choose to patronize a competitor the success of our collaborat they perceive to be more responsive, and our reputation with our suppliers and other third parties;, business or financial condition may be adversely affected. If our sustainability-related data, processes and reporting are incompetitilete or inaccurate, or if we fail to achieve progressu with res. There is no assurpect to our sustainability goals on a timely basis, or at all, our reputation, business, financial performance that we willand growth could be able to successfully executdversely affected.
In addition, we could be criticized by anti-ESG stakeholders for the scope on or nature of our mission and fully achieve our ESG sustainability initiatives or goals. Failure or for any revisions to achieve our these goals . We could damage our reputalso be subjected to negation and relationships with our guests, invesve responses by governmental actors (such as anti-ESG legislation or retaliators and other stakeholdy legislative treatment) or consumers, whi (such could haas boycotts or negative an adpublicity campaigns) that could adverse ely affect on our reputation, business, results of o financial perationsformance and stock price.
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growth.
Climate change and volatile adverse weather conditions could adversely affect our restaurant sales or results of operations.
There is growing concern that climate change and global warming has caused and may continue to cause more severe, volatile weather or extended droughts, which could increase the frequency and duration of weather impacts on our operations. Adverse weather conditions have in the past and may again impact guest traffic at our restaurants and, in more severe cases such as hurricanes, tornadoes, wildfires or other natural disasters, cause temporary restaurant closures, all of which negatively impact our restaurant sales. In addition, our supply chain is subject to increased costs caused by the effects of climate change, greenhouse gases and ddiminishing energy and water resources. Increasing weather volatility and changes in global weather patterns can reduce crop size and crop quality, or destroy crops altogether, which could result in decreased availability or higher pricing for our produce and other ingredients. We may be forced to source ingredients from new geographic regions, which could impact quality and taste, and increase our costs. These factors are beyond our control and, in many instances, unpredictable. Climate change and government regulation relating to climate change also could result in construction delays for new restaurants and interruptions to the availability or increases in the cost of utilities. The ongoing and long-term costs of these impacts related to climate change and other sustainability-related issues could have a material adverse effect on our business and financial condition if we are not able to mitigate them.
General Risk Factors
Economic and business factors that are largely beyond our control may adversely affect consumer behavior and the results of our operations.
Restaurant dining generally is dependent upon consumer discretionary spending, which may be affected by general economic conditions that are beyond our control. Increasing or prolonged high inflation, international, domestic and regional economic conditions, consumer income levels, financial market volatility, a slow or stagnant pace of economic growth, mass layoffs, rising energy costs, rising interest rates, social unrest, military conflicts and governmental, political and budget concerns or divisions may have a negative effect on consumer confidence and discretionary spending. The rapid increase inPersistent inflation during 2022 and widespread concern about a prolonged economic downturn may lead consumers to decrease their discretionary spending. A significant decrease in our guest traffic or average transactions would negatively impact our financial performance. The actual or perceived threat of a pandemic or communicable disease, terrorist attack, mass shooting, heightened security requirements, including cybersecurity, or a failure to protect information systems for critical infrastructure, such as the electrical grid and telecommunications systems, could harm our operations, the economy or consumer confidence generally. Any of the above factors or other unfavorable changes in business and economic conditions affecting our guests could increase our costs, reduce traffic in our restaurants or limit our ability to increase pricing, any of which could lower our profit margins and have a material adverse effect on our sales, financial condition and results of operations. These factors also could cause us to, among other things, reduce the number and frequency of new restaurant openings, close restaurants or delay remodeling of our existing restaurant locations. Further, poor economic conditions may force nearby businesses to shut down, which could reduce traffic to our restaurants or cause our restaurant locations to be less attractive.
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Our quarterly financial results may fluctuate significantly, including due to factors that are not in our control.
Our quarterly financial results may fluctuate significantly and could fail to meet investors expectations for various reasons, including:
negative publicity about the safety of our food, employment-related issues, litigation or other issues involving our restaurants;
fluctuations in supply costs, particularly for our most significant ingredients, and our inability to offset the higher cost with price increases, without adversely impacting guest traffic;
our inability to purchase sufficient quantities of our key ingredients as our restaurant count grows;
labor availability and wages of restaurant management and employees;
increases in marketing or promotional expenses;
the timing of new restaurant openings and related revenues and expenses, and the operating costs at newly opened restaurants;
the impact of inclement weather and natural disasters, such as freezes and droughts, which could decrease guest traffic and increase the costs of ingredients;
the amount and timing of stock-based compensation;
litigation, settlement costs and related legal expenses;
tax expenses, asset impairment charges and non-operating costs; and
variations in general economic conditions, including the impact of rising inflation and the impact of rising interest rates on consumer demand trends.
As a result of any of these factors, results for any one quarter are not necessarily indicative of results to be expected for any other quarter or for any year. Average restaurant sales or comparable restaurant sales in any particular future period may decrease.